Research from ecommerce accelerator Pattern reveals that consumers are more likely to find the best deals on popular products on Cyber Monday compared to Black Friday and other large holiday promotional days.
Consumers often question whether product deals on big promotional holidays are the best. YouGov published a report last week that explores sale shopping sentiment in the UK. Only 15% of Brits reported that they think Black Friday sales offer genuine discounts, but Pattern data shows that bargain hunters can certainly save quite a bit, if they look for products at the right time.
For parents looking to find the best deals for their children’s Christmas presents, Pattern’s data indicates that they should look to wait until Cyber Monday to receive the best value for money. Compared to Black Friday, popular gifts such as PlayStations (-4%), Xbox (-4%), and Nintendo Switches (-1%) are all cheaper on Cyber Monday compared to Black Friday.
Shoppers looking to purchase some of the most consistently popular consumer electronics, including Bose (-3%) and SONY headphones (-3%), Amazon Kindle (-8), Echo (-4%) and Fire Stick (-6%), and Ring Doorbells (-3%) will also see more bang for their buck on Cyber Monday compared to Black Friday.
Pattern looked at the products that saw the highest demand on Cyber Monday in 2022 and compared the pricing data across three promotional days in 2022 – Amazon Prime Day, Black Friday, and Cyber Monday – to identify the pricing trends and data. You can view Pattern’s full interactive chart of how Cyber Monday Deals in the UK compare to other promotional days here.
Black Friday and Cyber Monday have rapidly become key dates in the UK shopping calendar with consumers eager to find the cheapest day of the year for many popular products, including televisions, games consoles, headphones, and household electronics. But often consumers are left wondering when exactly the right time is to get the best deal, especially amidst the sea of discounts and promotional offerings. These insights help consumers cut through the noise and the data is clear that Cyber Monday is when they are likely to see the biggest discounts.– Neal Fairfield, Director of Consultancy, Europe, Pattern