Made For TikTok: Talking Creative aims to inspire creative professionals in the art of crafting content and campaigns that resonate with the TikTok community. Through inspirational conversations with industry leaders from creative agencies, in-house brand teams, and creator agencies, and in their second episode they address long-form TikTok content.
Hosted by TikTok’s Creative Agency Partnerships Lead, Jordan Randall, Made For TikTok: Talking Creative is designed for a wide spectrum of creative advertising professionals, including art directors, copywriters, producers, account managers, community managers, strategists, business affairs experts, and more.
Talking Creative: Episode 2 Lesley Parks, Executive Strategy Director of Social & Content, TBWA
Hilton Hotels & Resorts made a profound impact on the advertising industry with their groundbreaking 10-minute TikTok campaign. At the helm of this critically-acclaimed work was TBWA\Chiat\Day. In this video, TikTok delve into the world of creativity, strategic brilliance, and the extraordinary journey that birthed Hilton’s sensational TikTok campaign.
Jordan Randall is joined by Lesley Parks, TBWA’s Executive Strategy Director of Social & Content, who uncovers the story behind Hilton’s viral success. Discover the disruptive ambition of its inception, the insights that powered it, and the incredible journey that brought it to life.