70% of Robert Dyas GMV from 500 dropship suppliers

Category: Brands
70% of Robert Dyas GMV from 500 dropship suppliers

For over a century and a half, Robert Dyas has been a trusted name in the UK, synonymous with quality ironmongery, DIY, garden, and household products. Today, this legacy is being carried forward into the digital age through a strategic partnership with Virtualstock, a move that has transformed the company’s online presence.

Robert Dyas’s collaboration with Virtualstock has been nothing short of revolutionary for the business. By leveraging Virtualstock’s cloud-based SaaS platform, Robert Dyas has established a robust one-to-many connection with a network of over 500 dropship suppliers. This diverse range includes both burgeoning start-ups and established brands, reflecting the company’s commitment to variety and quality.

Dropshipping has allowed Robert Dyas to rapidly expand its online product catalogue without the need for physical inventory, significantly enhancing the customer shopping experience. The agility of this model means that new suppliers can be onboarded swiftly, keeping the online store fresh and competitive.

The results speak for themselves. An impressive 70% of Robert Dyas’s Gross Merchandise Value (GMV) now comes from dropshipping. This shift not only underscores the success of the partnership with Virtualstock but also highlights the growing importance of dropshipping in modern retail.

As Robert Dyas continues to embrace innovation and adaptability, its partnership with Virtualstock stands as a testament to the potential of technology in revolutionizing traditional business models. With a significant portion of its sales now online, Robert Dyas is well-positioned to meet the evolving demands of the digital consumer and continue its storied legacy for years to come.

Our partnership with Virtualstock and the implementation of their dropshipping solution has been instrumental in achieving this milestone. Utilisation of their innovative technology has not only streamlined our operations but also led to an incredible 1,480% increase in the number of dropship products. Over two-thirds of our online sales are now facilitated through dropship, reflecting the effectiveness and efficiency of this solution.

– Simon Spencelayh, Managing Director, Robert Dyas

This accomplishment marks a pivotal point in Robert Dyas’ rich history, showcasing their dedication to innovation, adaptability, and commitment to delivering an exceptional customer experience. We’re proud to be part of this transformative journey, and we look forward to continued collaboration, driving success, and setting new milestones in future.

– Ed Bradley, CEO, Virtualstock


The Range adopts Virtualstock from Wilko acquisition

The Range adopts Virtualstock from Wilko acquisition

Kingfisher renew Virtualstock partnership

Kingfisher renew Virtualstock partnership

Virtualstock partners with Bensons for Beds

Virtualstock partners with Bensons for Beds


Sell with top UK Retailers via Linnworks and Virtualstock


Virtualstock integrates integrates Orpheus Cyber Risk Rating score onto retail platform

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars