FASHIONGO B2B marketplace offers dynamic net terms for wholesale

Category: Operations
FASHIONGO B2B marketplace offers dynamic net terms for wholesale

FASHIONGO is a leading B2B US wholesale online marketplace that supports the global wholesale industry to buy and sell the latest trends in fashion & lifestyle on a one-stop platform. But, with thousands of brands and close to 1 million registered retailers, they had a problem – how do you give the best possible but personalised payment terms to each buyer to maximise sales?

They solution is Dynamic Net Terms in partnership with fintech Balance, a tailored B2B net terms solution aimed to widen access to funds to a broad range of retailers. Available to all FASHIONGO retail buyers from today, the 18th of March, this solution is the first of its kind for the traditionally underserved wholesale buyers that offer dynamic net terms and payment options which adjust to each individual’s profile and needs.

FASHIONGO is tackling the challenge of traditional payment norms that have alienated many SMB businesses with stringent qualification criteria of an outdated binary “yes they qualify” or “no they don’t” decision model to be approved for funds. These practices disregard the true creditworthiness of smaller boutiques and specialty retailers resulting in approval rates ranging from 5%-15% due to limited data sources.

Through Dynamic Net Terms, FASHIONGO is paving the way to a novel approach to traditional net terms approvals. Uniquely customized based on the individual business profile and financial history, buyers who may not qualify in the traditional net terms underwriting process, FASHIONGO would qualify those buyers to either net 60, 45, or 30 days with zero penalties and late fees. FASHIONGO will ultimately maximise cash for all by targeting an approval rating of 5-6x times above the industry standard, opening up greater access to funds.

Buyers can use both net terms and credit cards together for a single order. This innovative approach supports businesses to grow their inventory by enabling them to place more substantial orders and pre-orders by combining different payment methods. In an effort to bolster buyer’s purchasing power on FASHIONGO, Dynamic Net Terms automatically increases buyers’ credit limits as they continue to build their order history and maintain on-time payments on the FASHIONGO platform.

Dynamic Net Terms is not just a payment solution; it’s a catalyst for growth, designed to empower retailers who have historically been underserved. Our commitment remains in supporting our buyers and the wholesale ecosystem at large in an impactful way by broadening access to critical funds for smaller retailers, thereby increasing their purchasing power on the FASHIONGO platform. We understand that retail businesses of all sizes matter and are equally valuable in this economy. Buyers shouldn’t have to manage a business on yes or no. We are taking on the costs to deliver this game-changing solution, investing on both buyers and vendors behalf so they can ignite their business growth.


The launch of Dynamic Net Terms, powered by Balance’s Zero Decline™ model, is critical to support FASHIONGO’s mission of providing solutions for all customers, not just a select few. To do this, we knew it had to start with a holistic credit and payment offering. Net 30 or Net 60 may be industry standard but they don’t begin to cover all the use cases for what buyers can be approved for. Thanks to The Zero Decline™ Model, buyers on FASHIONGO will be given a number of both real-time and deferred payment options. Our focus is on enabling FASHIONGO to build a platform that facilitates the growth of all retailers in online wholesale purchasing, overcoming the limitations of the existing payment solutions today.

– Bar Geron, CEO, Balance


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