Attentive is today announcing the next generation of Attentive AI with two premium AI solutions – AI Journeys and AI Pro. Tailor made for marketers, these solutions are reshaping the future of SMS and email with hyper-personalized interactions for the consumer, driving proven revenue lifts..
E-commerce shopping is at an inflection point and with AI, brands have the opportunity to evolve from traditional one-to-many messages towards true one-to-one personalization that will revolutionize their marketing efforts.
The platform empowers brands to finally deliver on personalised consumer experiences throughout their shopping journey, ensuring that each message is tailored to the individual resulting in the highest performance. We wanted to find out more, so in the video above we speak to Nakul Narayan, Chief Product Officer at Attentive, to discuss all things AI and how it can now help deliver personalised communications.
In the video you’ll find:
- 00:00 Introducing Nakul Narayan, Chief Product Officer at Attentive
- 01:11 What problem do Attentive’s new AI Journeys and AI Pro solve?
- 03:41 Consumers are blind messaging due to volumes – how does personalisation combat this?
- 04:46 What are the early results from brands using AI Journeys and AI Pro?
- 10:54 How understanding consumer behaviour powers personalised communications
- 12:28 What are Attentive doing differently that drives sales?
- 15:15 How AI understands consumers behaviour to drive sales
- 17:15 Nakul’s predictions for the future AI developments
Since launching in the UK in April 2022, Attentive has grown rapidly and now provides its industry-leading SMS solutions to more than 450 customers, including brands like Astrid & Miyu, Victoria Beckham Beauty, The Inkey List, and Monsoon. SMS has grown significantly as a channel in the last year, as customers look to alternative channels of reaching and engaging with their customers. Mobile is how most customers want to interact with brands and SMS is a great channel to deliver personalised experiences through the shopping journey.
Over the past decade, Attentive has been at the forefront of mobile marketing, collecting valuable data for the world’s leading brands. This puts us in a unique position to identify consumers, understand their motivations and actions, and help brands provide unparalleled personalized experiences. None of our competitors can match our level of technology expertise or the results we are delivering for our customers
– Amit Jhawar, CEO, Attentive
Delivering Real Business Value with AI:
With AI Journeys and AI Pro, companies can now send personalized and two-way messages that drive maximum performance, by optimizing the audience, content, timing, and destination of each message. With hundreds of brands who have tested either of the two products, the company is one of the first marketing solutions to make AI value a reality for marketers with proven revenue lifts and increased loyalty.
Standout stats from retailers
Leading brands such as Forever 21, Reebok, Brooks Brothers, and more are seeing results using AI Journeys or AI Pro. These early results include:
- 120% more clicks compared to generic messages
- 117% more purchases
- 20x ROI in performance lift when using AI for cart abandonment journeys
Hyper-personalize with AI Journeys and AI Pro:
Trained on over two trillion datapoints and 90 billion messages across more than 70 verticals, AI Journeys and AI Pro take the heavy lifting out of personalization—from data analytics and predicting shopper behavior to audience management and copywriting. The platform empowers brands to finally deliver on personalized consumer experiences throughout their shopping journey, ensuring that each message is tailored to the individual, resulting in the highest performance. Here is how it works:
- AI Journeys: Enables brands to maximize behavioral-based SMS and email revenue by creating individually personalized experiences for subscribers.
- Leverages Attentive AI™ to gather signals from a subscriber’s interactions with the brand to best determine when to send a message, how many messages to send, and what the content of the messages should be (image, copy, length, brand voice, link destination, and more).
- As each customer’s interaction is unique, every message is created in real time with proprietary models to optimize performance all in the brand’s voice. For example, if the same customer added the same item to their cart twice, they would receive two different messages, based on their evolving behavioral pattern.
- AI Pro: Enhances messaging performance by recognizing more site visitors, targeting audiences with the highest purchase intent with hyper-personalized messages sent at the ideal time for each subscriber.
- AI audience building automatically filters out those who won’t buy and adds subscribers that are likely to engage that day. Every message can be fine-tuned with send time optimization to the individual subscriber and personalized copy recommendation in the brand’s voice.
