In an exciting new venture, ITV has partnered with eBay and the PropUp Project to launch ITV ReLoved, an official eBay shop. This unique platform allows fans to purchase a wide range of props, costumes, furniture, and other behind-the-scenes items from some of their favourite ITV shows, including Coronation Street, Emmerdale, Ant and Dec’s Saturday Night Takeaway, and I’m A Celebrity… Get Me Out of Here!
A Second Life for Iconic Items
The ITV ReLoved store is more than just a marketplace; it’s a sustainable initiative that gives a second life to items from beloved TV shows. By purchasing these items, fans not only get a piece of television history but also contribute to reducing waste. All profits from ITV ReLoved go towards charitable causes, making every purchase meaningful.
What’s Available?
The marketplace has launched with a variety of unique items, and more will be added over time. Here are some highlights:
- Judge Rinder’s Crime Stories Desk: Own a piece of the courtroom drama.
- Ant & Dec’s Saturday Night Takeaway’s Read My Lips Stool: A fun addition to any home.
- Mandy Dingle’s Jumper from Emmerdale’s 10,000th Episode: A must-have for fans of the long-running soap.
- Signed Stars from I’m A Celebrity… Get Me Out of Here!: Perfect for collectors.
In addition to these recognisable items, shoppers can also find everyday household goods, including tableware, home furnishings, and clothing from the wardrobe department.
A Sustainable Shopping Experience
ITV ReLoved is not just about owning a piece of TV history; it’s about making a positive impact. By repurposing these items, ITV is taking a significant step towards sustainability. The initiative reduces waste and supports charitable causes, aligning with ITV’s commitment to social responsibility.
Looking Ahead
As the marketplace grows, more items will be added, offering fans even more opportunities to own unique pieces from their favourite shows. Whether you’re a die-hard fan of Coronation Street or a collector of TV memorabilia, ITV ReLoved has something for everyone.
We are really excited to officially launch the ITV ReLoved eBay store as a way to help us reduce waste by finding new homes for items that ITV doesn’t need anymore but are way too good to throw away.
Collaborating with great partners such as eBay and PropUp Project has been a dream: everyone has been really engaged in this idea since we first started talking about it earlier this year and the feedback has been really positive. The ITV ReLoved store also allows our viewers to own a piece of their favourite shows and, with ITV’s profits going to charitable causes, there are numerous benefits.
phil Holdgate, Head of Sustainability, ITV Studios
PropUp Project was set up to tackle the waste issue in the screen industries – we are passionate about ensuring leftover props, sets and costumes do not go to waste but find a second life. As a small non-profit organisation, we’re really excited to be partnering with ITV and eBay on such an important circular initiative. We are proud to be opening the doors on the ReLoved store – so if you want to don a dress worn by a daytime star, sit on the sofa from an iconic entertainment set, or purchase a keepsake from Corrie, check out the ITV ReLoved store today!
– Emma Chaplin, Co-Founder, PropUp Project
