Prime Big Deal Days returns on the 8th to 9th October to kick off the holiday season with big savings for consumers and (hopefully) big sales for brands and retailers. This is now Amazon’s established third sale of the year, having introduced the idea of Black Friday to the UK and then Prime Day in July.
Customers can shop hundreds of thousands of deals across a range of popular categories and brands including LG, Sony, Bose, Shark, and Tefal, with the lowest prices of the year so far on selected products from Stanley, Barbie, and Silentnight. Customers who are not yet Prime members can join now at amazon.co.uk/primebigdealdays to unlock access to exclusive savings, and benefit from fast, free delivery on millions of products.
There has never been a better time to be a Prime member, and Prime Big Deal Days will offer a wide selection of deals across some of our most popular items. Customers will be able to get great deals from both big brands and small businesses, and for the first time they can get extra shopping advice from Rufus – our new AI-powered shopping assistant that we launched in the UK this month.
– John Boumphrey, UK Country Manager of Amazon
Prime Big Deal Days Sales Advantages
If you take part in an Amazon sales event, the halo effect can boost your sales for many months into the future. By offering a deal and attracting vast numbers of purchases in a short space of time, your product will rocket up the rankings into the category best seller and your recent sales score will help keep you there long after the sale event and your deal has ended. Don’t consider any deals you offer based purely on the diminished margins you make on the day – factor in the boost in sales post even when the deal has ended and you are selling at full price again.
Amazon sales events also benefit many retailers who haven’t offered a promotion on their products. When Amazon hold a sales event, such is the impact on consumers that they just shop more regardless of discounts and deals. What this means for you as a brand or retailer selling on Amazon is that sales events are a time when you should consider increasing advertising with Amazon Sponsored Products or Sponsored Brands. Shoppers are going to be keen to spend with you and if you’re not offering a deal then use alternative methods to ensure you have high visibility to hoover up the sales.
Prime Big Deal Days will kick off on 8th October in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K., the U.S. and for the first time, Turkey. Prime members in Japan can shop on Prime Big Deal Days later in October.
