Today, eBay Advertising shares a deep dive into the new eBay Advertising Dashboard, with advice on to how to get started, streamline your advertising, metrics and insights and how to drive growth for your eBay business:
Helping sellers to scale up and thrive has always been central to eBay’s strategy. And now, with the next iteration of advertising on its platform, it’s helping them grow further.
eBay Advertising has recently unveiled a reimagined and redesigned advertising experience. The new platform available to sellers includes a refreshed Advertising dashboard and a simplified portfolio of eBay’s ad solutions, designed to:
- Streamline ad processes
- Boost product visibility
- Set the stage for increased sales and business growth
With intuitive navigation and more advanced technology build-in, eBay’s diverse community of sellers can enjoy a revamped advertising experience.
Let’s take a closer look…
A new Advertising dashboard with personalised insights and more tools
The new Advertising dashboard is designed to offer sellers a simplified, comprehensive tool to monitor and optimise the performance of their ad campaigns.
Sellers will now have access to a new tab on Seller Hub, enabling a more intuitive and streamlined advertising experience. Through this, users will also be able to access a brand new advertising tab, which gives sellers easy access to a comprehensive and holistic view of all their campaigns.
With a user-friendly interface and clean layout, sellers of all experience levels can easily launch new campaigns and make informed decisions on how to maximise return on ad spend (ROAS). Ultimately, this will enable sellers to drive further sales for their eBay listings and stores, based on campaign results and marketplace trends.
A huge improvement over the previous iteration, eBay’s new advertising dashboard boasts some essential feature enhancements that really streamline the campaign management process. Revamped dashboards and graphs offer a modernised reporting system with clear visualisations and key metrics that are both easy to understand and actionable.
Evaluating impact and performance of our advertising campaigns is also simpler with chart breakouts by ad type. A new campaign recommender identifies listings that have the opportunity to drive additional sales so you can quickly and effortlessly execute on them, or modify, as needed. And last but certainly not least, improved sorting/filtering capabilities on the campaign dashboard makes it much easier to find the exact campaigns we need – a much needed and time-saving enhancement!
– CPO Outlets, eBay seller since 2024
Promoting made simpler: A streamlined advertising portfolio
The unified advertising portfolio will make it easier for sellers to select the right solution and launch. Via the new and improved Dashboard, eBay sellers can leverage three unique advertising solutions:
- Promoted Listings – For sellers looking to promote their listings and connect with more buyers on eBay. Your campaign strategy will determine your level of access to ad placements, controls and how you’ll be charged:
- The priority campaign strategy provides you with priority access to ad placements with advanced controls, AI generated campaign recommendations tailored to you, and you’ll only pay for clicks on your ads. Sellers saw a 50% increase in items sold, on average, when using a priority campaign strategy compared to non-promoted items.
- The general campaign strategy provides you with general access to ad placements with standard controls, and you’ll only pay when your item sells. Listings promoted with a general strategy have seen 30% more sales, on average, compared to non-promoted items.
- Promoted Shops – For sellers looking to build brand visibility of their stores through eye-catching ads.
- Promoted Offsite – For sellers looking to drive potential buyers to their listings by showing your ads on leading external channels, such as Google.
eBay Advertising’s suite of solutions is designed to be flexible and customisable, ensuring that there’s an option to suit every seller’s strategy.
It is really great to see eBay investing in improving the ads tools that help drive GMV for our business, we look forward to seeing what more there is to come in future
– Sello-products eBay Seller since 2015
New metrics and recommendations to power growth
The renewed Seller Hub also boasts a host of new metrics and recommendations, designed to help users quickly understand what’s working and where to pivot – allowing them to revise their strategies:
- Today’s recommendations – offers daily, customised tips to help you optimise your advertising campaigns and improve ad effectiveness.
- Suggested campaigns – features custom-built, ready-to-launch campaigns based on historical data and eBay best practices.
It has helped us sell more of popular items, while bringing lesser-known products to the forefront, and expanding our offerings.”
– Legend Medical eBay seller since 1999
- Trend-based campaigns – leverages ebay.ai to uncover current and emerging marketplace trends and build a ready-to-launch campaign designed for seller’s unique listings.
As an eBay seller and sales coach, I love digging into eBay data to see what’s working and what isn’t. The new eBay Ads dashboard, with its helpful column chart in Campaign Performance, quickly shows how my and my sellers’ Promoted Listings campaigns compare to organic listings. This visual overview allows me to rapidly evaluate impressions, clicks, and sales, enabling quick adjustments to boost sales.
– Kathy Terrill – I Love To Be Selling, Selling on eBay since 2002
New enhancements to help you evaluate campaign performance
The latest updates that have been shaped by your insightful feedback and suggestions.
Visualise campaign performance with enhanced dashboard graphs:
Understanding your campaign performance at a glance is key to making quick, informed decisions. That’s why we’ve updated the bar graph on your Advertising dashboard with a split-view enabling you to simultaneously view the contributions of both your priority and general campaign strategies to your overall Ads impact.
Similarly, we’ve added a split-view to your Ads performance line graph so you can analyse the performance data for your priority and general campaigns within your promoted listings. These visual enhancements are designed to provide a clearer, more comprehensive view of your campaign performance.
Helping your business to flourish
eBay Advertising offers simple and effective solutions that work for any budget and any experience. eBay’s tools connect sellers with 132 million potential buyers on the platform, and the new dashboard offers everything – from real-time performance data to actionable insights – in one place, making it easier than ever to grow a thriving business.
Growth starts here. Click here to explore the new Advertising dashboard.
I love the new dashboard! I like having a variety of ad products for different purposes, but we don’t plan our advertising budgets based on campaign types or products… so it’s great to finally be able to see an aggregated performance & ROI at a glance!
– The Range, Selling on eBay since 2022
