Last week at unBoxed 2024, Amazon Ads announced a whole raft of updates to their advertising suite, from DSP updates to new generative AI tools built into AI creative studio and Audio generator, and revealed insights from across the marketing funnel to help advertisers optimize their media investments.
Fresh from speaking at the ChannelX Conference 2024, Sitruna’s Advertising Director, Sophie Down, hopped straight on a plane to the unBoxed 2024 conference, so as soon as she landed back in the UK we sat down to discuss the Amazon Ads updates.
In this video you will find:
- 00:00 Introducing Sophie Down from Sitruna
- 00:50 Themes from Amazon Ads unBoxed 2024 – Full Funnel Advertising
- 02:27 Prime Video Advertising
- 04:18 Amazon DSP updates from unBoxed 2024
- 05:28 Amazon AI Creative Studio
- 07:15 How Amazon Ads fits in your growth strategy
- 08:42 Managing Amazon Ads – Internal or Agency?
- 09:36 Taking a brand from zero to a global Amazon strategy
- 10:48 Advertising tactics for different territories
- 11:29 How the Sitruna full service Amazon Agency works with brands
