The ChannelX conference will take place on Wednesday the 9th of October this week, and to help you plan your day, here’s what you can expect in Track 2 – Brands DTC & Social Commerce:
Track 1 in partnership with Getida and B&Q Marketplace
Your host for this track will be:
James Hirst, Founder & Director, THE INTELLIGENT BRIEF
11.40am Community, Creators, Connection: Unlocking the power of Snapchat for commerce
Claudine Clark, Head of Retail UK & Senior Client Partner for Lifestyle, SNAP INC
In this session, Claudine Clark, Senior Client Partner at Snap, will explore the power of Snapchat in building effective, culturally relevant and innovative campaigns, and how to get the most out of the platform. Whether you’re looking to harness the buzz of a major sporting event or immerse users in a branded world through AR, join Claudine to find out how your brand can thrive in the moments that matter.
12.10pm Omnichannel Integration & Seamless Customer Journeys
Georgie Janion-Shaw, Founder, SISTIR & NOVELLO PRODUCTS
Glen Stocco, Co Founder & Managing Director, PLANE & SIMPLE
Marni Allen, CMO, BIONIQ
Alistair Hutchison, Senior Customer Success Manager, MAPP DIGITAL
The importance of omnichannel integration in Social DTC, including strategies for creating seamless customer journeys across social media platforms, websites, mobile apps, and physical stores.
12.40pm A Match made in Heaven – selling on SHEIN
Steven Brighty, Head of Ecommerce, SOCK SNOB
George Nesnas, Co-Founder & Director, ILFD GROUP LTD
Georgia Leybourne, CMO, LINNWORKS
Marketplaces have become the place to find your buyers. None more so than tier one brand marketplaces who are actively expanding their online offering to attract more and more customers. This session looks behind the scenes and explores the practicalities of how the brand can attract the seller and how the seller can be attractive to the brand for a partnership that then feeds the wants and needs of the consumer themselves. As ever technology plays a key role in underpinning the automation and control associated with this vital partnership.
14.00pm Learn How To Sell on B&Q Marketplace
Holly Love, Business Development Manager – Marketplace, B&Q
Reece Campbell, Business Development Manager – Marketplace, B&Q
This session will introduce B&Q’s expanding marketplace and its pivotal role in the future of home improvement retail. Attendees will learn about the opportunities for third-party sellers to tap into B&Q’s large customer base, benefit from its trusted brand, and leverage a multichannel retail strategy. Holly & Reece will discuss B&Q’s growth strategies for 2024, including plans for onboarding more sellers and enhancing the platform to meet customer needs. Finally, they will also highlight how the marketplace aligns with B&Q’s sustainability goals, supporting eco-conscious consumers through responsible sourcing.
14.30pm Influencer Marketing
Chloe Tingey, Co-Founder, SUGARCOATED SISTERS
Tabby Tingey, Co-Founder, SUGARCOATED SISTERS
George Robinson, CEO & Co-Founder, SOSWEET
Nora Zukauskaite, Integrated Marketing Director, TIKTOK SHOP
This panel will be analysing the intersection of influencer marketing and e-commerce, including strategies for leveraging social platforms, influencer partnerships to drive sales and engagement.
15.00pm Customer Experience Enhancement
Douglas de Santi, Global Head of Direct to Consumer, NEXTBASE
Neil Adams, Head of Customer Service, FURNITURE BOX
Alex De Fusto, Senior Sales Manager, BIGCOMMERCE
Exploring ways to improve the overall customer experience on e-commerce channels, including strategies for reducing friction in the purchasing process, enhancing product discovery, and providing personalized recommendations and support.
