Over the past 5 years, 80% of the trends from Pinterest Predicts reports have come true. Giving advertisers a cheat sheet, with insight into what will be big in culture, allowing them to better target an engaged audience and unlock business results.
This year, 65% of the 2025 Pinterest Predicts trends are driven by Gen Z. Cerries are set to make a bold statement across makeup, menus and moodboards with ‘Cherry Red’. Poised to take over the fashion world, more people will be embracing ‘Fisherman Aesthetic’, incorporating a laid-back maritime attitude with cable-knit sweaters, striped tops and even sardine tattoos. And the food world is gearing up for a dill-icious year, as pickle obsession continues to grow with ‘Pickle Fix’ influencing everything from drinks to cakes.
For the first time ever, Pinterest is dropping 20 exclusive products and experiences. In partnership with brands and artists including Greggs, Poodle & Blonde and Mercury-Prize winning band English Teacher consumers will have the chance to discover, try and shop the trends of tomorrow, today.
Beauty
Aura Beauty
2025 will be the year of the make-up mood ring. Gen Z and Boomers are driving this high-hue look that’s all about zeroing in on a singular colour aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.
Sea Witchery
POV: You’re in your sea witch era. And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head first into sultry siren make-up, wet wavy hair and moody mermaid manicures from first light to moonlight.
Celebrations
Rococo Revival
A 2025 prediction with frills and a flourish. This year, weddings, parties and everything in between will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this love of classic corset gowns, luxe accessories and ornate tablescapes.
Surreal Soirees
Curvy candlesticks, fantastical flowers and gravity-defying centrepieces. In 2025, people will infuse their tablescapes and décor with modern surrealism. And it’s Gen X and Boomers driving this keeping-it-unreal party trend.
Cross-category
Cherry Coded
Tasting notes? Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their make- up, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.
Castlecore
Medieval is having a major moment. In 2025, Gen Z and Millennials will take home décor inspiration from ancient castles, while fashion and accessories will be gothic-inspired. It’s a comeback of the highest order.
Dolled Up
In 2025, people will be inspired to look at life from their very own doll’s house. Millennials and Gen X will take a playful approach to doll-style make-up, cutecore room ideas and necklace charms in the most whimsical colours. Want to give it a whirl?
Goddess Complex
Mood: You know your worth in gold. In 2025, Boomers and Gen X will go all in on their feminine power and embrace their divine drip like never before. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.
Mix & Maximalist
More is more in 2025 décor. Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints, gorgeous textures and use every single colour out there in the process. Oh, and layering—lots of it!
Terra Futura
Meet the rebels with a cause. In 2025, Boomers and Gen X will lean into sustainable living with recyclable fashion, self-sufficient gardens and community spaces. The best part? This eco-living aesthetic will bring some stellar sci-fi vibes along with the seriously cool real-world wins.
Entertainment
Player One
Trending in 2025: Your avatar aesthetic. This year, Gen Z and Gen X will customise their digital personas, designing their avatars’ hair, outfits and even accessories. Head to your keyboards—it’s time to level up.
Fashion
Seeing Double
Besties don’t copy—they match. This year, coordinated outfits will be the hot topic in the group chat. From collaborating on festival ’fits to aligning on date night looks, Gen Z and Boomers will be all about staying in (chic) sync.
Moto Boho
Bye bye, hippie hype. Moto Boho is pulling up in first. In 2025, Gen Z and Boomers will take to the streets with chunky leather handbags, flowy skirts, moto boots and just enough fringe. It’s not just a look—it’s a lifestyle.
Fisherman Aesthetic
All the cool fisherman looks, but without the heavy lifting. In 2025, Gen Z and Gen X will embrace a laid-back maritime attitude, bringing nautical vibes to everything—even if you can’t see the sea from here! Get ready for cable-knit jumpers, sardine tattoos and stripes on everything.
Food and drink
Chaos Cakes
Pristine icing and perfect piping? Soooo yesterday. In 2025,Boomers and Gen X go all in onsilly cakes, funny cakes and rat cakes (yes, that’s a thing). These sweet treats are unafraid to b ebrutally themselves. And the wackier, the better!
Rebel Floats
Cue the taste of an all-American retro diner. In 2025, Gen Z and Millennials will give the old-school soda pop a radical makeover. So, scoot on over to the soda fountain for a float that’s anything but traditional—and top it off with a cherry on top.
Pickle Fix
Tell your foodie friends: This year will be absolutely dill-icious. From sweet treats to tangy cocktails, the oh-so-humble gherkin is about to be in absolutely everything. Gen X and Millennials will go all in on pickle cakes, pickle de gallo, pickle fries—and even pickle margaritas.
Home
Primary Play
Adulting? Overrated. In 2025, everyone will let their inner child shine. Gen Z and Gen X will hand-paint funky murals onto furniture, jazz up that tiresome trim and turn grown-up spaces into playful little havens. Your space is officially your canvas.
Parenting
Nesting Parties
Meet the nesting party, aka what the baby shower should have been doing all along. It’s not about the presents (although those are welcome!). It’s about helping new parents prep for the postpartum period and set up their home for baby’s arrival. Gen Z and Millennials are driving this supportive parenting trend.
Travel
Peak Travel
Cities will have to sit this one out. In 2025, mountain ranges will become the ultimate travel destination as Gen Z and Gen X crave that fresh mountain air high above the treetops. Gear up for your own peak paradise.
