When we say Very Peri, we are talking about the actual name of the Pantone colour of the year 2022 and not Nando’s chicken.
This year Pantone has decided that the colour best suited to a world of new possibilities and transformations is PANTONE 17-3938 Very Peri. Pantone describes this colour as displaying a carefree confidence and a daring curiosity that animates our creative spirit.
Very Peri reflects the transitions we are all going through after some very intense and trying times. Our mindsets and standards have changed, we are seeing things in new ways, pushing the boundaries of what is possible, embracing creativity and the digital world as it becomes an important part of our everyday life. This colour reflects our now and our future. Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer. Creating a new colour for the first time in the history of our Pantone Color of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.
– Laurie Pressman, Vice President of the Pantone Color Institute
Very Peri is a new colour that has been freshly created by Pantone. If your branding is looking for a positive, faithful and energetic colour, then you might want to have a play around with it. Similar colours also represent spirituality, Bravery, Imagination, and enchantment, an apt representation as we head into 2022.
