The Pantone colour of the year 2021 has been announced as Yellow and Gray. Two very different colours which according to Pantone convey a message of strength and hopefulness that is both enduring and uplifting. Kind of like gray clouds with a little sun peeping out. Perhaps a good representation of how things are currently looking.
Happiness and Fortitude:
Pantone state that the two independent colors come together to support one another and for that reason best express the mood for Pantone Color of the Year 2021. Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.
A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit. The pairing of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 highlights our innate need to be seen, to be visible, to be recognized, to have our voices heard. A combination of color whose ties to insight, innovation and intuition, and respect for wisdom, experience, and intelligence inspires regeneration, pressing us forward toward new ways of thinking and concepts.
So there you have it, if you’re planning on rebranding for 2021 or need a choice of colors for your business-related ideas Pantone have you covered with Yellow and Gray two specially picked out ideas.
