Right to cancel

CATEGORY: News

I just, finally, upgraded to Sky Plus, which inevitably meant that I looked at my Sky package. I realised I’m paying £6 a month for Sky Sports which I never, ever watch, so I went to Sky’s website to downgrade. I can’t. Banners for *upgrading* my account are all over the place, but then I come to a page that says I have Sky Sooper Dooper or whatever the most-expensive-includes-everything package is called. I have nothing to upgrade to – so, think Sky, there’s nowhere else for me to go.

I know it’s one call to the call centre, but that’s not the point. By making it difficult for me to *downgrade*, Sky have ensured that I’ll never *upgrade* again. When my brother and my brother-in-law and other sports lovers I know come to stay, I won’t upgrade for a month or two to cover their visits, because I know it’ll be hassle to downgrade again.

So here’s my point: make it easy for your customers to change their minds. Because minds change back in your favour too.

One Response

  1. Try finding a link to leave Paypal Pro, it makes a point of saying there is no fixed contract and you can cancel when you want but no link.

    This will reduce the chances of me signing up for any paypal offers in the near future

Comments are closed.

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