Something strange is going on over on the eBay rival Ubid, they have auctions with winning bidders but they don’t let them win!
Basically Ubid have a facility to combat sniping – if someone places a bid in the last in the last ten minutes of an auction the end time is extended by ten minutes to allow other potential buyers to increase their bids. Ubid call this feature Overtime.
Something appears to have gone badly awry – auctions with bids aren’t ending even though no new bids have been placed. Dave Taylor describes his frustration at being the only bidder, the auction time ticking down just to be extended again and again. Overtime appears to have gone into overdrive! Four and a half hours after the auction should have ended (still without any new bids!) Dave gave up and clicked the BUY IT NOW button to end his misery. Now he’s paid $60 over the winning bid price I wonder when he’ll be using Ubid again.
Not exactly a great user experience which makes me thankful eBay have hard end times on auctions. Buyers know how long they have to get their bids in and should bid the maximum they’re willing to pay. However it’s often mooted that giving bidders a chance to bid again increases final selling prices.
What do you think? Extend auctions or stick to a set end time?