It’s the annual ticket fest on eBay as thousands of fans open the purse strings hunting for tickets to the popular Edinburgh festival T in The Park. Geoff Ellis, chief executive of T in the Park, complains “The Government has failed to give us the support we need. They don’t seem to see what the problem is“.
The problem is quite simply that more people want to attend than there are tickets available and some of those have the funds available to buy tickets regardless of cost. It’s called supply and demand, and all the time someone has tickets and someone else can name a high enough price, they’ll be willing to exchange them for a boost to their PayPal account.
Ellis has no room for complaint, it’s not like he didn’t trot out the same complaints last year, he knows that there is a thriving secondary market for these tickets. If he wants to prevent tickets from being resold at a profit it’s time he (and other concert organisers in the same position) started issuing named tickets with photo ID. If it works for Glastonbury it can work for T in The Park.
In the mean time nothing has changed since I wrote “Why ticket sales on eBay should not be restricted” in January 2007. It’s a free market economy out there and the sooner Ellis et al realise the fact the better.