Posted by Sue, 26th March…
Oh, you want details? 😆
Money is up approximately 33%: this is even better than the 20% that Frooition themselves suggested. Perhaps even more significantly, most of this increase has come from individual buyers spending more, rather than there being more orders overall, which suggests to me that buyers *like* shopping in the Frooition environment.
When we began this experiment, I was concerned that I wouldn’t be able to demonstrate what had caused any change in my sales. I was careful to have the same number of listings running as I had in previous months, and not to try any wacky new sales strategies. I wanted Frooition to be the only new thing. Then eBay introduced Best Match. It’s possible that BM has improved things for me, but I don’t think it’s that. If BM were advantaging me that much, I’d have seen an overall increase in the amount of traffic, and in number of buyers. Traffic is exactly the same as this time last year. The number of buyers is up very, very slightly, but that increase is nothing compared to the change in buying habits.
Prior to installing my Frooition shop front, the average buyer in my shop bought around three items. Now, they buy five. It seems that Frooition encourages buyers to take more of a look around, to add in a couple of extra cheaper items that before, they would have missed. Page views overall are down 20% on this time last year, so it seems that that Frooition shop front is making it easier and quicker for buyers to find things they want to buy.
Selling on eBay isn’t always an exact science. No doubt there are other interpretations that could be put on these changes. It might just be that a rash of spendy buyers have come along, in the way that sometimes happens on eBay for no good reason I can ever see. I might just have got lucky. But I don’t think so: I roundly blame Frooition for a lot of extra packing I’ve had to do recently. 😀