ChannelAdvisor announced today a strategic alliance with Buy.com and will become the first channel management solution to offer an integrated solution for merchants to list stock on the platform.
Buy.com are a fixed price marketplace similar to Amazon, majoring on consumer electronics, jewellery and home & garden products. They have a marketplace product where you can checkout on site, as well as offers through a comparison shopping engine where merchants can pay for visibility on the site.
Neel Grover, CEO of Buy.com said “ChannelAdvisor clearly understands the rapidly evolving needs of today’s online retailers and this shows in the retail-focused solutions they have developed”.
According to Scot Wingo “By integrating Buy.com into our platform, ChannelAdvisor continues to provide online retailers the solutions they need to become mutli-faceted and innovative retailers”. The integration is expected to be completed by summer 2008 and ChannelAdvisor will waive all fees associated with selling on Buy.com for a promotional period which is sure to be welcomed by sellers.