One of the main themes running through the Catalyst conference is Google Product Search. Scot Wingo introduced the subject when talking about developments in the US.
Comparison shopping attracts more buyers in the UK than almost any other territory – 50% of UK buyers visit comparison shopping engines, and although they only account for some 13% of all sales it’s suspected that they influence and assist as many as 75% of all sales even though a search engine may get credit for the final click.
Google Product is in the top five of comparison search engines and it’s free. Any merchant, or eBay seller can upload their inventory to Google.
Scot stated that when Google changed page layout recently to include “shopping” instead of “video” there was a ten fold increase in useage in the US. It’s predicted that a increase will occur in the UK later this year.
Sellers who feed their products to Google Product will be in prime position when the expected change occurs.
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The Google Product Search tip looks like a hot one for later in the year (Scot suggested a Q4 UK roll out). Sellers in a position to feed products in quickly and easily should have a pop soonest.
And it’s free. Cripes.