It’s easy to forget recent changes on eBay other than the most visible – the feedback changes. There are several others though, that should be well received by buyers.
- Feedback: The main thrust is that buyers can now leave honest Feedback without fear of retaliation and of course can also rate sellers in greater detail than ever before. The real benefit from buyers however, is that in future they can see how fast you ship, how accurately you describe your items, how good your communications are and how fair your postage costs are. If that information gives buyers greater confidence in buying from you it’s great news. With more than 7 billion Feedback comments left on eBay in the future a great feedback reputation will be more meaningful than ever.
- Buyer Protection: From the 3rd June every sale on eBay will offer PayPal and for buyers that choose to pay with PayPal they’ll have free protection of up to Â£500.00 on every purchase they make. Again buyer confidence should be increased, with about Â£900.00 traded worldwide every second on eBay buyer confidence is key.
- Customer Service: eBay is rolling out customer support via telephone for UK members. In the past this has been just for sellers, but top buyers are also being given access for instant help with any issues using the site. Over a million eBay users now have access to phone support.
- Business Registration: Business users are required to identify their status and also have to comply with certain laws regarding service standards such as accepting returns. Buyers can shop with more confidence in the service they should expect and receive when trading with a business seller.
- Protection from Fraud: eBay is constantly a target for fraudsters and eBay employ over 2,000 trust and safety employees around the world as well as working with local law enforcement. It doesn’t just stop there though, eBay have masked buyers IDs so that bidding is anonymous, protecting buyers from fake emails and false second chance offers.
eBay have committed to improving the site for both buyers and sellers. Mark Lewis when speaking at Catalyst 2008 talked about having â€œA deal to strikeâ€ between eBay and sellers. In return for eBay bringing confident buyers and providing sellers the incentives and tools to list, sellers would need to provide a great selection of products at a great price with fantastic service.
The selection of products, competitive prices and fantastic service is what buyers not only want but demand of online merchants today. If the recent changes give buyers greater confidence leading to increased purchasing, then it’ll prove to have been the turning point in eBay’s history.