Just a few updates for sellers on eBay.co.uk:
The listing frame really is back
It’s been officially confirmed that the listing frame (aka categories down the side of the view item page) is back, and not just a glitch.
There are some limits to what sellers can do with MVLs:
- Maximum 5 variant criteria per listing: if you’ve got waist size, length, colour, button/zip fly and cut on your jeans’ listings, you won’t be able to add in stitching colour as a sixth variable.
- Maximum 30 options per variant.
- Overall maximum 120 variants per listing.
If you’ve got a lot of size and colour variations of the same line, I’d advise splitting them up by colour, especially if you’re using the clothing category’s free Gallery Plus to highlight your listings. I will be testing, though, if size-specific, colour-varying listings increase multiple purchases; I’ve a sneaky suspicion they might.
“More than 10” now an optional setting
A few months back, the quantity display on multiple item listings was changed, so that buyers saw “more than 10 available” rather than a huge quantity: it seemed to push them into buying now rather than thinking they didn’t need to, and sellers liked it. With the new view item display, however, the actual quantity available seemed to have returned to listings.
Pinkie James has now confirmed on the PowerSeller board that this has now become an optional setting. Sellers can choose to show “more than 10 available” or the actual quantity: the option can be found under My eBay > Site Preferences > Selling Preferences.
Note, though, that if you’re signed in as a seller, on your own listings you’ll be shown the real quantity available on the listings page.
About Me page links have returned to view item pages.
Updated to add that the UK Community Manager has now confirmed on the PS forum that About Me links are to return to the UK view item pages (though what I and others were seeing previously was not the return of the Me page link… anyway, mind the patronising doesn’t hit you on the way in 😉 ).