Skype and eBay Partner Networks (ePN aka eBay affiliates) are both winners in the Econsultancy Innovation Awards 2009.
ePN won the award for Innovation in Affiliate Marketing. There were praised for Quality Click Pricing and the decision to reward affiliates based on the value of referrals and their true value to eBay and PayPal rather than on pure volumes of traffic.
Skype and European Directories won their award for converting online searches into phone calls with full tracking ability of where the leads where generated from. Their category was Innovation in Lead Generation Online.
Congrats to the teams at both Skype/European Directories and ePN 😀
