eBay have launched the Fashion Outlet microsite which can be reached at fashion.ebay.co.uk or by clicking the Fashion Outlet tab in the eBay header.
This has reduced the number of Outlets from 30 to 13, although those retailers previously billed as “Outlets” can still be found through the Retailer Directory link. 5 of the 13 Fashion retailers currently do not qualify as Top Rated Sellers.
eBay’s aim is to provide a destination site where consumers can purchase from high street brands at deep discounts. The aim is to attract consumers who otherwise wouldn’t necessarily consider shopping on eBay, so traffic should be incremental. For current eBay sellers who sell fashion in Clothes, Shoes and Accessories the big question is will it increase incremental traffic to other eBay categories or will it divert sales from their eBay businesses to the Fashion Outlet?