eBay’s plans for promoting Fashion Outlets

No primary category set

eBay are launching a multi-channel press and PR campaign to promote the new Fashion Outlet with the message “The clothes you love, direct from the brands you love”.

The campaign will initially run from the 3rd May to the 30th June and will include outdoor adverts, online adverts and email marketing as well as social media and the traditional press.

The ads will focus on “popular and aspirational high street clothing brands and retailers” who sell through the eBay Outlet and focus on the discounts available for new clothing and fashion accessories.

The main aim of the campaign is to reach shoppers who are passionate about brands and bargains but who might not always consider eBay as a place to shop, attract them with brands they are familiar with and tempt them with prices at up to 70% discounts.

If eBay can attract new buyers to the site and once they start buying from the Outlets tempt them to make purchases from the main eBay site that can only be a good thing. If it merely diverts existing buyers from existing eBay businesses to the Outlets that’s not so good. Time will tell and it should be an interesting campaign.

3 Responses

  1. Are they going to get some “popular and aspirational high street clothing brands and retailers” on board? Can’t really see many there yet LOL.

RELATED POSTS..

The Felix Project to redistribute 400,000 Amazon donations

The Felix Project to redistribute 400,000 Amazon donations

How summer of sport is influencing British shopping habits

How summer of sport is influencing British shopping habits

General Product Safety Regulation GPSR compliance on Amazon and Northern Ireland

The Day the UK will stop selling to Northern Ireland

TikTok partners with Eventbrite marketplace

TikTok partners with Eventbrite marketplace

Amazon Automated Handling Time switched on

Amazon Automated Handling Time switched on

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars