ASOS are gearing up for the launch of a 2nd hand clothes marketplace with the hiring of Leighanne Miles, the ex Mothercare head of group ecommerce. According to Retail Week she will develop the buyer and seller experience for the ASOS with the marketplace due to be launched later this year.
ASOS marketplace will be a fixed price marketplace aimed equally at consumers wishing to recycle their wardrobe and pro-sellers who want an additional venue for selling. Unlike eBay however it will be focused on fashion so is more akin to the eBay Fashion Outlet and the Clothes, Shoes and Accessories category.
ASOS already have a ready pool of customers buying on the site, and with the addition of the marketplace sellers will be able to offer non-ASOS branded clothing to ASOS buyers. With retailers like ASOS opening up a fashion marketplace it shows eBay is doing the right thing by heavily promoting fashion, but will they be able to win against brands like ASOS?
Interestingly ASOS users are already calling for PayPal to be an available payment method, so although eBay might be a competitor it’s possible they could profit from the ASOS marketplace with processing fees and take a cut of every transaction.
If you sell in the fashion categories would you consider adding the ASOS marketplace as a selling venue? Do you think they would be better placed to deliver fashion conscious buyers and compete with fashion on eBay, or are they coming to the market too late to gain critical mass?
Many thanks to John Hayes, Head of Marketing and Communications at Summit Media for the info for this article