Daily Deals generate £36m/pa in sales

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The (temporarily renamed Christmas Deals) program never ceases to amaze me in terms of pure gross merchandise value sold. Today’s two deals for an and a both sold out with sales of £48k and £54k respectively. £100k sales in a single day equates to a £36m turnover per year just for the two daily deals.

eBay haven’t stopped at daily deals though. Not only do they have but they’ve increased the number of weekly deals available for purchase.

Weekly deals are currently split into Home Entertainment, Electricals, Gifts for Kids, Favourites for Him, Surprises for Her and Refurbished sections. Each section now has a highlighted star product, six more products in the default view, and a further six products viewable by scrolling each section. This brings the number of deals available at any one time on eBay to a total of eighty (including the two daily deals).

The sheer selling power of eBay never ceases to amaze me and, for those sellers selected for the daily deal, sales volumes are continuing to increase. If you’re considering applying for a daily deal make sure you have the infrastructure in place to process the orders and ship the products, especially at this busy time of year.

6 Responses

  1. 10% profit for ebay, 1% profit for the retailer. 1% of 100k x 2 retailers is £500 quid each, take away the returns, lost in post and charge backs and its a big fat loss.

  2. yes the blurb does look a bit to good to be true.
    If it were it would soon put main street retailers out of business.

    And to multiply it by 52 weeks to come up with a turnover figure is just spin. Are they going to do it every week ?

  3. the Daily (Christmas) Deals program seems to be only for ebuyer.com, zavvi (15 ebay id’s they trade under) and Littlewoods etc…whatever happened to giving the average ebay seller a chance????

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