eBay UK have announced the end of the eBay Plus promotion, where spending money on eBay earned you points which were converted into discount vouchers.
eBay Plus will end on 30th June (so if you’re got purchases to make on eBay spend your money before the end of the month), and a final voucher will be issued on the 3rd of July which you’ll need to redeem by the 2nd of August.
The equivalent program on eBay.com is eBay Bucks and this is not scheduled to end (as far as we know).
eBay Plus has always been in Beta since it’s introduction in 2009 as a trial programme. eBay say “Over the two years that the trial has run, we have looked at the effectiveness of the programme and listened to the participants’ comments. As a result of this, we have decided to end the trial – whilst continuing to develop initiatives that reward our customers.”
The program was to find out whether earning rewards for purchases made would be popular with our customers and doubtless it has been, at least I can confirm that I’ve always enjoyed spending my vouchers. The real question of course is did the program encourage buyers to spend more on eBay and I’m guessing as the program is about to end the answer is probably not.