Helen Fang has been working in social media and e-commerce space for the past six years and is Vendio’s marketing manager. Vendio offers e-commerce software solutions including a free online store, free shopping cart software and the tools for selling on Facebook through an integrated store.
Today Helen has shared six tips for converting your Facebook fans into sales:
Using Facebook to Increase Sales: A Little Can Go a Long Way
So you created a Facebook page for your business—congrats! But now what? How can you get fans? And more importantly: how can you convert those fans into sales? There are plenty of creative ways to grow your fan count, but lets start with the basics, shall we?
1) Add widgets to your website
Seems simple enough, but you’d be surprised to learn how many companies forget to promote their Facebook page at the most basic level. You can choose from many different widgets, so pick one that works well for your business.
2)Send out an email blast
Have a weekly or monthly newsletter? Great! Add “Like us on Facebook!” to your next issue, helping you gain fans who are, well, already fans.
3) Just tell people about it!
When a customer checks out on your site, ask if they know you’re on Facebook. Add it to your invoices and business cards. Heck, got a company vehicle? Put a “Like us on Facebook!” decal on the back of it. If people already love what you do, a little promotion can go a long way.
Now that you’ve got a decent fan base, how do you turn those fans into sales? You could always try the age-old method of spamming them with “buy our products!” but we recommend the following tactics:
4) Post, and post often
Remember the phrase “If you build it, they will come”? Well, it may have worked swimmingly for brick and mortar stores in the past, but in the world of social networks, it’s simply not an option.
Make posts daily. They don’t have to relate to your business completely. In fact, they typically shouldn’t; nobody likes a spammy, self-promoting business. Post about local happenings, related topics and ask fans questions.
5) Engage, engage, engage
We can’t stress this enough: A Facebook community is a two way street. If a fan asks a question on your wall, answer them. If you ask a question in a post and fans answer, respond.
And make sure to let your personality shine though. A huge part of a successful community is showing fans the voice behind the business. They want to feel closer to you, so let them in.
Have fun with it, and your fans will have fun too. Show your fans you care about what they have to say: this is where the bonds of brand loyalty can be sealed.
6) Run contests
People love free things. Whether it’s a t-shirt, a dinner or even a sticker, it’s a fact of life. Try some quick, frequent and on-the-fly contests.
Asking fans to post their thoughts or favorites of something and picking a favorite as a winner, awarding them with something small (and branded!) can do wonders for not only inducing brand loyalty, but also growing your fan base.
I just won a t-shirt. Of course I’m going to brag to my friends! Now they want to win one too, and how can they? Become a fan of your page, of course.
Follow the tips
Following these six tips will have you well on your way to increasing brand loyalty between your business and your fans. When fans feel their voices being heard by a company, they can become fiercely loyal, resulting in not only their choosing you over your competitors, but also turning them into your own little brand ambassadors, thus increasing your sales.
So what are you waiting for? Get out there and get some fans. Happy Facebook-ing!