Do you know how to list Item Specifics on eBay? If so would you describe the shirt collar shown here as “Collared”, a “Regular Collar” or a “Business-Regular Collar”?
The answer is it depends if you’re listing a “Formal Shirt” (in which case it’s a Business-Regular Collar), or a casual shirt (in which case it can be either Collared or a Regular Collar).
Now you might say “Who cares” and think I’m being a bit picky here, but there are some very important points behind the nomenclature of collars. Item specifics and the “product finder” in the left navigation bar of search is how buyers are looking for your items. If you get it wrong your products won’t be found.
Many sellers, especially larger sellers, don’t use the Sell Your Item form and they don’t use TurboLister. They’ll create a product feed which will be imported into a management tool like ChannelAdvisor or eSellerPro and then uploaded to eBay. When you create a product feed ideally there would be consistent Item Specific attributes for the same feature, but that’s not the case. You need to describe features for your items differently according the the category that they’re listed in. Blindly using your default product attributes will mean your items are hidden from view in eBay search.
Even if it’s measurements on the same garment there is no consistency on eBay. Mens’ suits have three main measurements – Chest, Trouser Waist and Inside Leg. So what Item Specifics attributes do eBay use?
Suit Item Specifics on eBay are of the format Chest Size: 40; Length: Regular; Trouser Size (Waist): 34″; Inside Leg: 32L. Notice how the chest is a pure number, the waist measurement is in inches and the inside leg has to have an “L”. Getting the incorrect attribute for example listing Chest Size: 40R, 40 Regular or 40″ will mean your suit can’t be found on eBay.
At this stage (if you’re still reading) you’ve probably given up all hope of getting your Item Specifics correct and decided to list as normal an hope for the best. However it is worth the effort to make sure your products are listed correctly. At the time of writing out of 21,625 mens’ suits on eBay 11,600 don’t have the chest measurement specified and another 1,494 are S, M, L, XL. That’s 60% of mens’ suits hidden in search. If your product is has the correct item specifics you will be in the 40% of products that can be found on eBay.
60% of suits hidden in search is down from the 70% of a month ago but the total number of suits is also down from by 6,000 from 27,000. I can only surmise that some of the missing 6,000 suits have failed to be relisted due to the new mandatory item specifics in Clothes, Shoes and Accessories category.
The only safe way to ensure that you get your Item Specifics correct is to check eBay each and every time you list a product. Don’t reply on the “Suggestions” available with tools such as TurboLister or from the eBay API in your 3rd party listing tool. If you do you’ll find the first suggestions for suit trouser sizes are S, M, L, XL instead of 30″, 32″, 34″. If you rely on eBay’s suggestions then you’ll probably use incorrect attributes.
How to get your eBay Item Specifics correct
eBay items specifics are full of inconsistencies and they constantly change. To list on eBay search for the item you’re listing and check the product finder in the left hand navigation bar to see which attributes eBay are using today. From then it’s simple enough to list with tools such as TurboLister and to get your suit sizes as 40, Regular, 32″, 32L. If you use product feeds to upload your products to eBay you’ll need to map all of your attributes to match those on eBay.
Finally of course every time eBay change Item Specific attributes all of your existing listings will need to be updated. There’s no point having a “Plain White Shirt” on eBay when buyers are now being directed to search for a “No-Pattern White Shirt”.
If you’re struggling with Item Specifics I do offer consultancy ([email protected]), but using the eBay product finder should ensure you list correctly.