Jane Bell is one of the top eBay Education Specialists provides consultancy to a host of eBay businesses. Today she looks at mobile commerce in the UK:
I’ve just been reading The Guardian article, Mobile Shoppers Snap Up Bargains, reporting record numbers of sales using barcode scanners to compare prices on the move and getting it delivered.
eBay opened a shop in London for five days at the beginning of December to enable shoppers to do just that. Although seemingly a gimmick for promotional purposes, the serious side is a new breed of High Street online stores taking shopping into the twenty first Century and perhaps seeing the demise of Catalogue High Street stores. Saving some of the pain of shopping by not having to transport any item you’ve purchased can only be a good thing especially on larger items. A shop to inspect the item, barcode to scan it, buy it online on your smartphone and get it delivered, job done.
Mobile technology and shopping is the way forward and eBay have embraced the technology to their advantage. Reporting a sale made on a mobile device every second during peak Christmas period and mobile sales accounting for 10% of total sales. eBay have predicted smartphone app sales would rise 150% globally on 2010 by this New Years Eve. So, as far as the promo shop in London I would think will be rolled out to other cities in the future and open for longer. Sounds like my kind of shopping.
Have you purchased with your smartphone yet? What did you buy? Was it an item search while standing in a shop so you could examine the item first or while travelling?
Sellers, is your website mobile friendly?