From the 1st of November you’ll no longer be allowed to send email addresses or URLs in eBay messages when communicating with buyers. eBay.com’s policy will be updated from November “to prohibit members from exchanging in member-to-member communications that don’t directly help buyers purchase items on eBay”. We’ve not yet seen the policy announced for eBay UK.
eBay do say that “Messages that include phone numbers and links to additional information that aid in the purchase decision or facilitate item delivery — warranties, manuals, and tracking links, for example — will still be permitted”. That makes things very ambiguous. For instance if a buyer asks you to email them more pictures you can now send them through eBay messages but what about pdf files?
Most eBay sellers don’t actually want to communicate to their customers. With the odd few exceptions where items are customised or made to measure, most sellers just want orders and payments so that they can ship and forget. It’s not normally a case of wanting or not wanting to communicate, it’s more that with the deluge of orders there’s simply not time to communicate with each customer. The people this change will affect most is those who habitually attempt to complete transactions off eBay which are generally lower volume sellers.
Best advice is, unless you absolutely have to, don’t include your email address or URLs in eBay messages. Also if you normally respond from your email client rather than through eBay Messages you’ll need to amend your email signature to remove email addresses and URLs.