Meet the man who brought you Burger King ads on eBay

No primary category set

Over the weekend, you might have noticed a great big homepage advertising spot punting out 99p cheeseburgers on eBay.co.uk.

eBay-Burger-King-ad

As the graphic tastefully shows, if you mouse over the small ad at the top it tastefully expands to dominate the screen. Best of all, as I found, this mostly happened when I was trying to log into My eBay.

Now, this ad, as far as we know was not targeted to a Burger loving section of eBay users, it was there for all, all weekend.

So I was fascinated to read this morning in Media Week an interview with the man who brought you the 99p Cheeseburger ad. Meet Phuong Nguyen the head of eBay Advertising. You can read the piece here.

This comment from Nguyen stood out for me:

“Because we may not need the revenues, it means that there’s a real drive for an amazing advertising experience on eBay to make sure advertising is relevant and really adds to the shopping experience.” (Shurely shome mishtake?- Ed.)

RELATED POSTS..

New eBay Advertising Dashboard & Data-Driven Recommendations

New eBay Advertising Dashboard & Data-Driven Recommendations

Three-retail-marketing-trends-to-consider-in-2022-shutterstock_1544235725

Three retail marketing trends to consider in 2022

The-great-British-staycation-is-here-to-stay-shutterstock_1803817798

The great British staycation is here to stay

ebay-class-01-scaled

Adevinta acquisition of eBay Classifieds approved by CMA

Watch-on-Demand-eBay-at-Tamebay-Live-eBay-Ads-Promoted-Listings-Coded-Coupons

Watch eBay at Tamebay Live – eBay Ads, Promoted Listings, Coded Coupons

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars