According to DotMailer and Experian, Boxing Day is fast becoming one of the most busy ecommerce days of the year. This is a bit of an annoyance on some levels, because it would be nice to imagine that that time after the Christmas rush could be time to relax. But alas not and who can complain about any surge in consumer demand?
If you have your own website, email marketing can be a highly effective promotional channel. It can take a while to warm up as you build your list (and that can take ages) but once it’s in place even just several hundred subscribers can make for some quite tasty results if you get the email content right.
Dotmailer have come up with some useful pointers that are timely if you want to plug into that Boxing Day boom. Check them out here.
