It can pay to advertise on Facebook

No primary category set

This interesting read makes a point we’ve made on tamebay time and time again. If you have a bricks and mortar shop in the 21st century, opening the front door isn’t enough.

Second-hand book seller David Ford of Saltaire in Yorkshire was reportedly astonished when he grumbled on Facebook that his takings and profits were dismal. He was flooded with customers. He has now taken to advertising on Facebook and selling online to tackle his dwindling footfall.

I suspect the second hand book trade has never been an easy one. But this is a good example of how grumbling about the ascendancy of ecommerce isn’t enough. B&M businesses need to embrace the challenge.

3 Responses

  1. I like advertising on facebook due to the fact you can direct the ad to those interested in a certain subject or using certain words, age range or gender etc. Advertising to an extra 3000 or more peeps starting at around £3 is rather good value for the advertising budget.

  2. Yes, if you are advertising something specific and can narrow things down to the specific parameters as set on Facebook like interests and location then it can be highly cost effective. I used it for advertising a drama show and it worked well for not much.

RELATED POSTS..

New Amazon Vouchers pricing requirement

New Amazon Vouchers pricing requirement

How Absolute Collagen grew to a £23m business

How Absolute Collagen grew to a £23m business

Amazon Ships in Product Packaging sign up

Amazon Ships in Product Packaging sign up

Hardly Ever Worn It Amazon Luxury resale collaboration

Hardly Ever Worn It Amazon Luxury resale collaboration

Amazon Disbursements held due to unmet UK business establishment requirements unfreeze disbursements says Minister

Enterprise minister tells Amazon unfreeze disbursements

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars