It can pay to advertise on Facebook

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This interesting read makes a point we’ve made on tamebay time and time again. If you have a bricks and mortar shop in the 21st century, opening the front door isn’t enough.

Second-hand book seller David Ford of Saltaire in Yorkshire was reportedly astonished when he grumbled on Facebook that his takings and profits were dismal. He was flooded with customers. He has now taken to advertising on Facebook and selling online to tackle his dwindling footfall.

I suspect the second hand book trade has never been an easy one. But this is a good example of how grumbling about the ascendancy of ecommerce isn’t enough. B&M businesses need to embrace the challenge.

3 Responses

  1. I like advertising on facebook due to the fact you can direct the ad to those interested in a certain subject or using certain words, age range or gender etc. Advertising to an extra 3000 or more peeps starting at around £3 is rather good value for the advertising budget.

  2. Yes, if you are advertising something specific and can narrow things down to the specific parameters as set on Facebook like interests and location then it can be highly cost effective. I used it for advertising a drama show and it worked well for not much.

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