Barclaycard bespoke offers have launched a national TV campaign (supported with print, digital marketing and social media) to raise awareness of the brand and its personalised approach to the offers sector.
The TV ads are running across the Sky Network and will also use Sky and ITV on-demand platforms as well as 4OD. The print campaign will be featured in national daily press, regional press and select passion point media. An outdoor campaign will also run across in-carriage media in London and the South region with over 5,000 underground spots.
The campaign will focus on the idea that customers can use bespoke offers to find their “perfect match” – helping them save money on the kinds of products they want to buy with a focus on two key categories for the site – fashion accessories and technology.
Sell on Barclaycard Bespoke Offers with Flubit
With access to over 1 million existing users and investment to further build that base in the coming months it’s an interesting proposition for existing online retailers. We’ve not heard from Barclaycard how you can get involved, but Flubit were happy to fill us in on their partnership developments.
Aiming to be fully integrated with Barclaycard bespoke offers in the fourth quarter in time for Christmas. Alongside the personalised discount deals users can browse, Flubit’s technology will cater to users looking for a better offer on items they’ve already decided to purchase.
In other words all you have to do to get your products onto Barclaycard bespoke offers is to sign up to Flubit and wait for the integration to be completed.
You can start selling with Flubit by signing up at weflubit.com, and speak to your existing channel management provider as many are already integrated with Flubit. Of course you won’t have to wait for the Barclaycard integration to get orders – that will simply be a nice incremental bump on top of Flubit’s own existing base of customers.
