Choice Loans have created an interesting infographic on how Micropayment models such as Free to Play, Virtual Currencies, Contactless and Digital Wallets are revolutionising how we spend money online.
It’s easy to think of online payments as for being for physical goods or music downloads, but what else are consumers spending their money on? If you’ve ever wondered why for instance Candy Crush advertise so heavily on TV for what’s essentially a free to play game, this infographic has the $1.3billion answer.
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Average of £12? Is that really a micropayment? According to PayPal “Micropayments is ideal for businesses that process payments under £5” (from https://www.paypal.com/uk/webapps/mpp/micropayments )