Label Park, an online private sales and outlet store in the boardsports sector is launch a marketplace dedicated to extreme sports using Mirakl, a marketplace solutions provider, as the platform. The marketplace is expected to launch in March 2016.
For nine years, Label-Park.com has been selecting the best surf, skate, snow and streetwear brands and making them available to boardsports enthusiasts at reduced prices through its private sales and outlet Magento site. The Biarritz-based company has built relationships of trust with several hundred brands in the world of boardsports. Although it is a niche area, it represents over 10% of the global sports market.
In 2015, Label-Park.com entered a new phase of its development, principally as a result of its recent takeover by Xtrementerprise, a global group with over 400 employees, founded in 1994.
Xtrementerprise specialises in designing and distributing mainstream electronic goods for capturing and sharing audio and video content, including major brands such as GoPro, Skullcandy Philips, Jaybird, 3DR and Recon, as well as its own brands, Xsories and EQ. Xtrementerprise also offers a range of themed content through its company XTreme Vidéo, which combines and runs a community of over 200 channels and three million subscribers on YouTube.
The decision to launch a specialist marketplace to broaden its offering and drive exponential growth was the obvious next step. The private sales and outlet site will become “Label Park Xtreme Marketplace”, a real community platform offering a diverse and extensive range of on-trend products.
The new marketplace will enable Label Park to increase the number of lines it stocks, add new collections to the outlet store via private sales, select the best brands from all over the world and test new products, allowing it to target a broader audience and simplifying the shipping process. The new specialist marketplace will act as a real growth driver for the brands listed by Label Park, to reach a demanding customer base that is eager for new products.
That’s where the interest for Tamebay readers who sell products related to the extreme sports enthusiast. If you’re already retailing suitable products it’s probably worth getting in touch with Label-Park to register your interest. At the time of writing we haven’t got a named contact, but you can try emailing [email protected] to register your interest.
