Walmart Marketplace launch and selling strategy essentials

Category: Marketplaces

How do you launch on Walmart Marketplace and establish a successful sales operation on the platform? We ask Krishna Vemulapali, Chief Product Officer at Trellis, covering everything from the opportunity to essential tips to ensure a successful launch strategy.

Krishna talks through the four pillars that every Walmart merchant needs to master, from pricing and product selection to content requirements, advertising essentials and product promotions on Walmart.

In this video you will find:

  • 00:00 Introducing Krishna Vemulapali, Chief Product Officer at Trellis
  • 01:27 The Walmart Marketplace background
  • 03:22 Is selling on Walmart as easy as selling on Amazon?
  • 06:25 What product price profile will be most successful on Walmart?
  • 08:44 Content requirements for Walmart Marketplace vs other marketplaces
  • 11:49 Advertising on Walmart Marketplace
  • 13:47 Walmart promotion opportunities
  • 16:02 Walmart Marketplace launch strategy essentials

Links

RELATED POSTS..

ChannelEngine Upgrades Walmart Marketplace Integration

ChannelEngine Upgrades Walmart Marketplace Integration

Mirakl 2024 Marketplace and Dropship Index

Mirakl 2024 Marketplace and Dropship Index

Similarweb: Marketplaces Growth in Top 10 Countries

Similarweb: Marketplaces Growth in Top 10 Countries

Hole19 opens UK Golf marketplace with EU expansion plans

Hole19 opens UK Golf marketplace with EU expansion plans

ChannelX Marketplace Guide 2024

ChannelX Marketplace Guide 2024

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars