Chloë Thomas from the Ecommerce Masterplan has put together a series of three podcasts looking back over the past year and pulling together some interesting trends and views of how ecommerce changed in 2015. You can listen to the first here.
In this the second in the series, Alex O’Byrne of WeMakeWebsites talks about creating content to attract your customers, Ernest Capbert of Who Buys your Stuff discusses understanding who your customer is, Andrew Wilson talks about offline marketing and I discuss how to create a joined up marketing plan using eBay tools.
