Good news. eBay now enables buyers to search by GTIN, UPC, EAN, ISBN and MPN via the general search function they have on the site.
This was announced on ebay.com today but does also seem to work on ebay.co.uk too.
Here’s what the announcement says: “Starting today, buyers can search for any item on eBay.com simply by entering its GTIN, UPC, EAN, ISBN or MPN directly into the search bar. Listings that contain the required identifiers will receive better search visibility, so if any of your existing listings are missing these identifiers, be sure to update them as soon as you can.”
As an example:
So it’s well worth getting on top of those Product Identifiers, as we’ve reported before, to help your item visibility.