BoostSuite have launched a new service designed help small business marketers harness the power of remarketing.
Remarketing is a popular re-engagement strategy for websites that already command high volumes of traffic but for smaller businesses with less traffic, it’s never really been a viable solution.
BoostSuite aims to enable small business marketers to partner with like-minded organisations and build a shared pool of traffic which can be used to power their remarketing campaigns.
For example, a wedding dress boutique might partner with a jewellery store, a photographer, a wedding venue, a travel agent and caterers to build a highly focused but non-competitive network. Subsequent visits to any of the partner websites would then generate remarketing opportunities across a wide range of sites (including major news networks and publishers) for all members of the group.
This essentially creates remarketing opportunities to attract visitors who may never have previously heard of your organisation.
It’s the type of thing many small businesses already do informally, if you visit a wedding dress boutique on the high street they’ll almost certainly have some friends in other wedding related businesses they can recommend to you. They’ll probably even have their business cards available and that’s essentially what Boostsuite do but in a digital format.
Aaron Houghton who founded Boostsuite explains, “Online advertising can be overwhelming, especially when it’s just you against the big boys. Only through BoostSuite can you combine forces with like-minded businesses to cleverly share customers. As a result, you drive valuable traffic to your website and achieve big-time marketing results”.
BoostSuite is offering marketers the opportunity to try their new remarketing service for free. The free service enables marketers to show their ads to up to 500 people per month.
