Have you checked you Google product feed for missing GTINs?

No primary category set

From today Google will disapproved ads for new products which don’t include Product Identifiers – that is a GTIN, Brand and Manufacturers Part Number (MPN).

If you target Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the UK, or the US then you have to include the GTIN in your feed to Google if the manufacturer assigned one.

This will almost certainly apply to you if you sell brand name products along with multiple other merchants. If you sell customised, hand made or vintage products then you don’t have to supply a GTIN, although Google still say that you can improve performance of your ads if you include the Product Identifiers when they’re available.

If you’ve not yet checked your Google product feed then it’s probably time to do so. You might be surprised and find products which really should have a GTIN have slipped through the net, or equally you might find that products you didn’t think required a GTIN do in reality.

If you want to check your product feeds, Google offer a guide to fix your disapproved ads.

RELATED POSTS..

Why it's bad for retailers if Google are forced to scrap PLA in favour of CSS

Why it’s bad for retailers if Google are forced to scrap PLA in favour of CSS

Google PLA

CSS lobby EU for disastrous replacement of Google PLA

Google Chrome Cookie Tracking Protection

Google Chrome Cookie Tracking Protection

How to push your Amazon Products straight to Google Shopping

How to push your Amazon Products straight to Google Shopping

Googles-Harmony-Murphy-on-retail-trends

Google’s Harmony Murphy on retail trends

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars