eBay.com’s ‘Emma’ back to school TV advert

No primary category set

eBay.com have launched their summer TV Advert campaign which follows ‘Emma’ as she grows up from a cute child to a young adult.

There’s a lot more to Emma than her classic round glasses. She grew up loving the colour green: from the green belt she earned chopping bricks in karate and riding her green bike in style with her boombox to cooking up experimental green tea in the lab. Emma has always found there’s more with eBay.

The advert focuses on “find your more on eBay” and this particular incantation directs viewers to ebay.com/back2school to “shop brand new back to school laptops today”.

2 Responses

  1. i hate literally everything about that ad.
    especially the tea-making (or not-making) machine.

    Emma wastes time making mousetrap-like devices to pour boiling water about the place.
    it’s useful only if you’ve already done all the teamaking and sit your cup right where the boiling water will be, otherwise, Emma’s a danger to society.

    also sounds a lot like ” find your moron ebay”, which fits rather well.


Stella Artois takes advertising to gaming

Stella Artois takes advertising to gaming


You Wish campaign to support Rebrand


Pinterest Presents Global Ads Summit


OnBuy TV advert just launched across main ITV Channels


Amazon Christmas TV Advert – The Show must go on!

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars