UK Mail are running a new campaign for their Midnight Order service – a next-day delivery solution that enables customers to order right up until midnight, 365 days a year.
UK Mail’s Midnight Order has a 12am order cut-off to meet the growing expectations of consumers who are demanding more convenient delivery choices. eCommerce brands already enjoying the benefits include House of Fraser, Missguided, New Look and O2.
By providing customers with improved delivery options, Midnight Order can enhance retailer’s customer satisfaction and conversion rates. The service can also be used as a true evening delivery service, as recipients will receive their much-needed items between the convenient hours of 6pm and 10pm.
The Midnight Order campaign, created and delivered by RBH Creative Communications agency, has a high end fashion feel, styled by Young British Designers, and conveys the consumer demand for timely delivery services. The campaign, which includes a film, will be activated across a number of channels including Retail Week, UK Mail vehicle liveries, social media and ukmail.com/midnightorder.
Catherine Mill, National Account Director, UK Mail said: “With consumers demanding faster, more convenient delivery choices, our Midnight Order service is designed to provide retailers with additional value propositions for their customers. This service fits into the busy lifestyles of the modern consumer who many not think about ordering an item until a few hours before they need it”.
