Tamebay understands that the rollout of mandatory eBay Product Identifiers, scheduled for February, will be delayed until later in the year across the world.
We believe that all eBay sites will be delaying this roll out. UK sellers will be officially informed early next week. The original eBay plan can be found here.
It started in Australia and then Ireland. Both countries announced that they will not be introducing the new mandatory Product Identifier rules in February as announced last year. We wrote about that earlier this week. And, we are told, that this delay will apply to all eBay territories. Announcements are being staggered by market, it seems.
You may have been working hard to comply with the new rules. Or you may need more time. In any case, if you have implemented some or all of the new Product Identifiers it will hopefully already be reaping rewards. (let us know.)
David Brackin of StuffUSell says of the u-turn: “eBay are to be congratulated on having the maturity to step back from the brink on this initiative rather than press on with something which will be painful for many sellers to implement and hurt sales.”
“Sellers are best placed, with marketplace support and guidance, to judge which product listings need additional information to help in search. In the most competitive niches, sellers will do almost anything to get higher rankings in search – this is incentive enough with careful guidance and the right tools from eBay. In other areas there may only be a single instance of the item up for sale globally – hardly worth creating a catalogue listing when you are automatically top of every search.”
David does rather touch the nub of the eBay problem here. With the vast majority of new and branded goods it’s easy to provide a Product Identifier. With old and retro, antique items etc it’s all but impossible on occasion. The eBay approach has hitherto been inflexible.
Whilst the notion of Product Identifiers is essentially a good one, the implementation for eBay needs rather more finesse that the deal on the table.
The hope is that this hiatus on bringing forward the new rules gives eBay adequate time to provide the required flexibility that many sellers need.
What do you reckon?