eBay are changing fees for business sellers. The bad news is that shop subscription fees, additional insertion fees and listing enhancement fees are going up. The good news is that shops will come with greater than ever allowances, which if you use them all, will mitigate the fee increase to a large extent
The new Insertion fees will be effective from the 30th of March 2017, and eBay Shop subscription fees and allowances effective from the 1st of April 2017.
No change to Final Value Fees
Let’s get the really good news out of the way – Final Value Fees are not being increased. They will stay the same for all sellers and this is probably the area of your eBay invoice where you pay the most and so no change is a relief (as it’s unlikely we’d have seen Final Value Fee reductions).
It’s also worth noting that there will be no change to to selling fees or listing upgrade fees for private sellers.
What will the increased Shop Subscription cost impact on your eBay invoice be?
There’s no way to dress up the fee increases except to say it’s not great news. However, if you’re running a business you need to be a little bit dispassionate about these things. Your eBay shop subscription should in the grand scheme of things be relatively low in comparison to your overall eBay invoice total.
To put it into perspective, when I was a full time eBay seller I was quite happily paying £50 a month for an eBay Featured Shop and never thought twice about the cost. At £69 it’s going up a bit (from £52.17) and no one likes a fee increase. However at the end of the day, if it’s the correct subscription level for you, it’s not going to make a big difference to your eBay bill compared to the large amount of final value fees you’ll be paying.
What you’re getting added in to your Shop Subscription
List more items
More inclusive fixed price listings for all eBay Shop subscribers. Basic shops will get 250 (up from 200) free fixed price listings, Featured shops will have 1,500 (up from 1,200) and Anchor shops won’t seen an increase, mainly because they already get unlimited free listings.
New ways to sell
Inclusive 7-day auction-style listings in addition to more fixed price listings. Sellers have been telling eBay that they want some free listing fees for auction-style listings included in their shop subscription so eBay have added them in. Basic shops will get 50 free auction listings, Featured shops get 300 a month and if you subscribe to an Anchor shop you’ll have 500 free auctions each month.
We know that many sellers prefer fixed price listings to keep sales velocity high, but there are plenty of sellers whose business majors on auctions so it could be time to open a shop for them. Even sellers who habitually use fixed price formats may have some distressed stock, returns or the odd job lot for which an auction is a more suitable listing format.
Listing upgrade credit
Monthly credit to spend on listing upgrades and Promote your listings (Nothing for a Basic shop, a tenner for Featured shops and £20 for Anchor Shops each month).
I know many sellers who never experiment with listing enhancements so this is an ideal opportunity to discover if they would work for your business. Ten or twenty quid isn’t going to change your world, but as you are going to get it you might as well use it, but track results to find out which products listing enhancements work for and which don’t. If you discover that a listing enhancement works for a product set, it may be worth investing in them long term if it increases sales velocity or results in higher final values for your items.
eBay packaging voucher
A voucher each month to spend on eBay-branded packaging supplies (Nothing for a Basic shop, a tenner for Featured shops and £20 for Anchor Shops each month).
The thought of a business with the scale to justify an Anchor shop worrying about £20 worth of packaging doesn’t imply that this is worth much, but seeing as you’re getting it you may as well make use of it. Free packaging is free packaging and eBay’s branded packaging certainly makes a delivery stand out.