If you’re planning to expand internationally, it makes sense to attack the countries with the biggest ecommerce shares and know what matters to shoppers in those countries. Lengow have researched the numbers and revealed that the ecommerce market rankings are now led by China followed by the United States, the United Kingdom, Japan, and France. The massive German ecommerce market has now slipped into 6th place behind France.
Shoppers have different priorities, for instance here in the UK, 73% of shoppers used Click and Collect in 2016, whereas in the USA 9 out of 10 shoppers think that free delivery is an essential.
Potentially a scary development for online retailers who are used to clicks on a website, social media is now an intrinsic part of the ecommerce shopping experience. 200 million Chinese users have added their credit cards to WeChat and 47% of US consumers have made a purchase after seeing a product on social media.
If you’re wondering which markets to attack in 2017, check out the Top 5 Ecommerce Markets key facts of Lengow’s research presented as an infographic:
