In terms of Europe, there are five key Amazon marketplaces: the UK, France, Germany, Spain and Italy. And a report has been examining how sellers in those 5, sell amongst themselves.
It will hardly be a surprise to learn that the UK is the most popular market, and the biggest, when it comes to sellers in France, Germany, Italy and Spain. The result is, by percentage, the Brits are the least enthusiastic exporters by comparison. 66% of Spanish retailers on Amazon sell to the UK. But only 21% of Brits sell to Spain. The UK is the most popular with 60893 active sellers
And most European sellers are selling their products on Amazon UK. In Spain for example, two thirds of Amazon sellers also sell their products in the UK. There are only 6,600 sellers in Europe who sell their stuff on all five European Amazon marketplaces.
You can take a look at the report from Marketplace Pulse here.
Amazon FBA, Fulfilment by Amazon does take a great deal of stress out of selling overseas but there are boring details. VAT, in particular, can be a genuine concern for online sellers in the EU.