Amazon chief Jeff Bezos famously said that he wants to make the attractions of Amazon Prime so good that not being a member is the “irresponsible” choice. The various attractions already include delivery perks, music and videos, the Kindle library and many other things and all for £79 a year in the UK. Now they are adding access to live music gigs via video to draw in new users.
The first gig will be from Blondie on 23rd May to mark 40 years to the week since the US band first played in the UK in Bournemouth. Lead singer Debbie Harry says of the event: “We are excited to be performing at the first Prime Live Event marking 40 years since our first gig in the UK. The Round Chapel is an intimately warm and beautiful room allowing our fans to get up close and personal.” Subsequent concerts will include Alison Moyet, Texas, and Katie Melua.
In this case the initiative is kicking off here in the UK but if it’s successful it will doubtless be rolled out elsewhere. It sounds like the kind of idea that will be a decent shot in the US and Germany and particular. Will you be tuning in?
