Amazon UK to use live music gigs to attract Prime subscribers

No primary category set

Amazon chief Jeff Bezos famously said that he wants to make the attractions of Amazon Prime so good that not being a member is the “irresponsible” choice. The various attractions already include delivery perks, music and videos, the Kindle library and many other things and all for £79 a year in the UK. Now they are adding access to live music gigs via video to draw in new users.

The first gig will be from Blondie on 23rd May to mark 40 years to the week since the US band first played in the UK in Bournemouth. Lead singer Debbie Harry says of the event: “We are excited to be performing at the first Prime Live Event marking 40 years since our first gig in the UK. The Round Chapel is an intimately warm and beautiful room allowing our fans to get up close and personal.” Subsequent concerts will include Alison Moyet, Texas, and Katie Melua.

In this case the initiative is kicking off here in the UK but if it’s successful it will doubtless be rolled out elsewhere. It sounds like the kind of idea that will be a decent shot in the US and Germany and particular. Will you be tuning in?

RELATED POSTS..

Amazon A-to-Z Guarantee now covers property damage and personal injury

Amazon A-to-Z Guarantee now covers property damage and personal injury

New Amazon Accelerator launches with 15 start-ups

New Amazon Accelerator launches with 15 start-ups

How a baby led to a million-pound business, selling on Amazon

How a baby led to SnoozeShade million-pound business, selling on Amazon

Amazon launches South Africa with Ireland coming

Amazon launches South Africa with Ireland coming

Sean Taylor and Zehra Hicks 2024 Oscar’s Book Prize winners

Sean Taylor and Zehra Hicks 2024 Oscar’s Book Prize winners

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars