Sometimes an offer comes along that looks astonishingly attractive and Paypal Global Sellers, which they’ve launched in conjunction with Webinterpret, does almost seem too good to be true. The offer is decent: PayPal and WebInterpret say they can get your webstore ready for international sales, in multiple countries, in a week. For nothing.
The specific claim is: “Launch your store in over 60 countries and double your international sales with our simple Plug & Play solution and the PayPal Global Sellers program.” If you’re already using Shopify, Magento, WooCommerce and Bigcommerce all you need to do is bag the special plugin and install it into your webstore provider.
This video explains it:
The service will translate your listings and store content, convert the currency, and also help you with fulfilment, even handling overseas shipping and customs and duties too. It will apparently take about one week for Webinterpret to create your localised stores. And that’s where the other benefits will kick in: with your sales being made available in local languages and local currencies, you should get a serious search engine boost.
Shoppers from across the world will be able to search, shop and pay for items in their own local language and currency. Having a localized version not only boosts the SEO of your stores in different regions around the world, but the plug in will push shoppers to your local offerings in their local language if they stumble upon it. If an Italian shopper finds your UK shop, they’ll be sent to your Italian one, for instance.
The success of this scheme lies with the implementation. It will depend on the quality of translation and how well they can render your US or UK store in English to the needs of 60 other cultures. And, of course, you might not be able to judge how good the language translations are. So there is a decent amount of trust required.
It’s currently free and available to PayPal merchants using a compatible web store offering based in the USA and the UK. It sounds like a good scheme, so we’ll be very interested to hear from you if you take the plunge and have a go. Please report back.